The everyday athlete, the "weekend warrior", the "recreational sportsperson". They are up when the sun still isn’t. They grind at the gym, push on their runs, ride hard and swim laps to no end. And this ‘ain’t even their final form’.

They ward off excuses on dark freezing mornings, humid August evenings and the dusty June sun. Sunday morning long runs or saddle rides over Saturday night office parties. 

We know what it takes. We want to make it better for them. And get more of the rest into this tribe.